For the second year running, Toyota has been named as the Most Valuable Brand in the automotive sector by Interbrand, the world’s leading brand consultancy, and author of list of the top 100 brands worldwide.
Now in its 14th year, the closely watched Interbrand Best Global Brands survey measures brands based on criteria that includes: financial performance and transparency in financial results; competitive edge; the requirement that a brand must be truly global and have successfully transcended geographic and cultural boundaries; and visible with a public profile and awareness above and beyond its own marketplace.
Adding to the list of achievements, Prius sales boldly pushed past the three million mark. In terms of market presence, the Prius continues to create a powerful halo effect for the brand while the flagship mid-cycle Camry still drives sales. Add in a sleeker Avalon and a completely redesigned Corolla, and Toyota should soar into 2014.
Earlier this year Interbrand ranked Toyota as the Best Global Green Brand in the automotive sector for the third year running, confirming the Japanese car manufacturer’s leadership in fuel economy technology, which is a strong contributory factor to Toyota’s appeal to customers.
In particular, Toyota scored #1 for perception in its home country, where it is exploring the future of mobility at the Toyota Ecoful Town, a low-carbon pilot project in Toyota City, Japan.
The world’s biggest auto maker, and Asia’s biggest manufacturer, aims to produce even more efficient, cleaner-emitting cars and further reduce its operational impact. It is rolling out more than 20 new hybrid models in the next three years (including a refreshed RAV4 EV this year) and a full hydrogen car in 2015, while developing new fuel-cell technologies, lithium-air batteries, and LED lighting technologies.
Operationally, Toyota has reduced greenhouse gas emissions and energy and water consumption, and kept millions of pounds of cardboard and wood out of landfills by using reusable metal containers for shipping and distribution. Partnerships such as Together Green also help build goodwill with consumers.