For the third time in four years Toyota has won the Best Brand Award at the Best Resale Value Awards presentation held annually in Los Angeles on the eve of the LA Auto Show.
The coveted trophy was awarded to Toyota on the strength of 10 individual wins – six segment winners and four top 10 entries.
Commenting on the success, Eng. Adel Ezzat, Managing Director of Marketing at Abdul Latif Jameel (ALJ), the authorized distributor of Toyota brands in the Kingdom of Saudi Arabia, said: “The resale value is one of the deciding factors when buying a car and, with an unyielding commitment to quality, durability, reliability, safety and value, Toyota has become an obvious choice for buyers focused on the practical considerations of car ownership.”
“Toyota has recently begun increasing the emotional quotient with more expressive styling and richer interiors to make its cars even more appealing and due to the popular success of this latest design strategy we look forward to many more Best Brand awards in its future,” added Eng. Ezzat..
With a history of more than half a century of outstanding success, the partnership between Toyota Motor Corporation and Abdul Latif Jameel Company (ALJ) has grown into one of the leading automotive dealership in the Kingdom of Saudi Arabia and one of the most important Toyota independent distributors in the world.
Backed by a policy of the guest comes first, ALJ’s stewardship of Toyota brands in Saudi Arabia is supported by a kingdom-wide sales and service network that is renowned its commitment to excellence at every level