Following its acclaimed regional premiere at the Dubai International Motor Show, the all-new Corolla has been officially launched by Al-Futtaim Motors, exclusive distributors of Toyota in the UAE.
Building on 47 years of successful history, the 11th generation of the bestselling vehicle in the world reflects a more dynamic design aiming to revolutionise consumers’ perceptions about the iconic sedan.
In addition to its revolutionary modern design, the new model enjoys a premium interior and advanced safety systems that match the demands of the ever more sophisticated market.
Available with a 1.6L and a newly introduced 2.0L engine, the vehicle benefits from a dramatically improved driving performance that complements its legendary reliability.
With its new packaging the Corolla appeals to young achievers aspiring to drive an iconic vehicle, which reflects their style and implies a sense of accomplishment.
“The all-new 2014 Corolla is not an evolution, it’s a revolution” said Jon Williams, Managing Director, Al-Futtaim Motors during the press launch event.
“Chief Engineer Shinichi Yasui has managed to integrate the unique DNA of the world’s best-selling car with a revolutionary design. The result is spectacular” he added.
Corolla accounts for 15% of Toyota’s total global sales and 15% of Al-Futtaim Motors’ sales in the UAE, which makes it a key contributor to the strong brand image that Toyota has established around the world and in the UAE.
“With 40 million Corollas sold globally since its launch and the fact that 26 million of these cars are still in use around the world, is a great example of the car’s famed quality, durability and reliability. With its dynamic modern design, the new 2.0L engine and wide range of options, we believe this vehicle will help Al-Futtaim Motors maintain its position as the number one automotive supplier here in the UAE.”
Dynamic exterior and a stylishly spacious interior
The Corolla’s new design theme gives the vehicle an immediate visual impact through a more sophisticated and innovative look.
The exterior aims to achieve both a strong presence and a distinctive evolution from the current model. The elegance is accentuated by the cleanly sculpted surfaces; pronounced flared wheel arches and newly introduced DRL (Daytime Running Lights).
The extensive range of body colours aims at satisfying the tastes of a wide consumer base with six exterior colours: Super White, Silver Metallic, Gray Metallic, Black Mica, Blue Metallic and Dark Blue Mica.
Available in Gray and Ivory, the Corolla’s interior matches the visual impact of the exterior and adds new levels of refinement. Class leading cabin volume, as a result of the wheelbase being extended by 10 cm’s, delivers a more spacious and comfortable experience for all passengers.
A horizontally oriented dash panel design further adds to the interior’s sense of spaciousness and premium, soft touch materials and metal-like accents help convey a sense of quality and modern prestige.
Improved driving dynamics
The current Corolla is well-reputed for both stability and ride comfort. Engineering efforts for the new model also focused heavily on enhanced handling, which has been achieved by improving body rigidity and by lowering the overall vehicle height by 5mm to achieve a lower centre of gravity.
The new model remains committed to delivering great fuel economy in the compact sedan segment. It comes with an Eco Mode to help promote environmentally-friendly driving.
Comfort and utility
The all-new Corolla has a highly efficient air conditioning system delivering great cooling to passengers.
The new vehicle also features an advanced audio system providing excellent sound quality through 4 and 6 speaker configurations. A USB/AUX connection has also been adopted to reflect the needs of customers.
A Smart Entry & Push Start System will be available on the top of the range 1.6L and 2.0 models, with an engine immobilizer preventing the engine from starting without an authorised key, while the 2.0L Limited model also features a sun roof and cruise control system.
Extensive safety features
The new Corolla has been engineered to provide the highest active and passive safety standards. This is demonstrated by the five-star safety ratings from the world’s strictest safety assessment programmes such as Euro Ncap, Latin Ncap and ANcap.
The use of lightweight, high-strength steel achieves an improved collision performance. The Brake Control System comes with ABS (Anti-lock Brake System) and EBD (Electronic Brake force Distribution) to ensure a greater stability during braking. A Brake Assist feature is available to compensate for a driver’s failure to depress the brake pedal deep enough during an emergency.
From a passive safety viewpoint, the adoption of numerous energy absorbing components offers significantly improved pedestrian protection in the event of an impact.
To help reduce the impact on the occupants in a collision, the Corolla has adopted force limiters to reduce the pressure on the occupant’s chest when wearing the seatbelt. Moreover, the car comes equipped with SRS airbags for the driver and front passenger for added protection in the event of an emergency.
Pricing and availability
The new Corolla is available for sale in all Al-Futtaim Motors, Toyota showrooms across the UAE from 6th December 2013 with two engine variants offering standard automatic transmission.
The 1.6 L model is available in three different packages; the S entry model priced at AED 59,500, SE at AED 63,500 and SE+ at AED 68,500.
The 2.0L also comes in three different packages with the entry level SE priced at AED 66,900, SE+ model priced at AED 69,900 and the top of the range Limited model at AED 73,900.