Simon Frith- MD- Al Futtaim Motors
On the back of Toyota Motor Corporation’s announcement of financial results declaring net revenue of 16.2 trillion Yen for the last 9 months in 2012, Al-Futtaim Motors, the exclusive distributor of Toyota in the UAE has recently confirmed 2012 as a record-breaking year that saw a 32 per cent year-on-year increase in sales.
“Performance in 2012 exceeded our expectations with significant year-on-year growth across all vehicle categories and most models,” said Simon Frith, Managing Director, Al Futtaim – Motors. “18 of our 24 vehicles increased their sales volumes boosting growth across the passenger, light commercial vehicle and SUV categories by 8.1 per cent, 60.7 per and 37.6 per cent respectively.”
“The UAE represents a very important and strategic market for Toyota and we will continue our drive to exceed customer expectations across all seven emirates by pushing the boundaries of our presales and aftersales functions to further heighten the quality of our customers’ holistic experience and cement the brand’s affinity with our diverse audiences,” added Frith.
Toyota’s PRADO model outclassed its competitors with a staggering 51 per cent increase in sales compared to the previous year while the RAV4, that just unveiled its all-new 2013 version, saw an increase of 18.4 per cent helping Toyota’s overall SUV product portfolio grow by a total of 37.6 per cent.
In the highly competitive passenger segment, Toyota’s ever popular Corolla vehicle grew by 13.2 per cent in 2012. The star performer in the LCV category was the HILUX which came from an already high base to grow a further 71.3 per cent.
“This success is due to hard work by all our staff and a very strategic and long-term investment plan which became quite evident in the fourth quarter last year with the launch of our prestigious new Sheikh Zayed Road showroom and the opening of our flagship 3S facility in Al Badia, Dubai Festival City designed to reinvent the automotive services sector,” said Frith.
Furthermore, Al-Futtaim Motors is pursuing a highly targeted brand engagement campaign hinging on strategic partnerships which are designed to help the Toyota brand directly engage with existing and prospect customers.
“We will continue our efforts to maintain Toyota brand’s leadership in the UAE through a combination of excellent customer service, the introduction of value-added, innovative and cost effective services, network expansion, new product offering and a two-pronged marketing and sponsorship strategy that keeps loyal customers engaged while reaching out to new audiences.”
In 2012, Toyota introduced a range of new and re-designed models in the UAE which included notable highlights like the Toyota 86 and the new, redesigned 2012 Aurion.