Al-Futtaim Motors Toyota is pleased to announce that Toyota was ranked as the world's top-rated automotive brand in the latest global brand value report from Interbrand.
Improving its performance by six percentage points on 2010, Toyota commands 11th place overall in the annual study.
Interbrand, one of the world's leading branding consultancies, highlighted Toyota's achievement in meeting challenges, including the impact of the Japan earthquake and tsunami earlier this year.
"Even though Toyota faced both an internal crisis and an external crisis, the company forged ahead by focusing on safety and quality, modifying its leadership structure and capitalising on its world-renown green efforts," it said.
Commenting on the results, Mr. Simon Frith, Managing Director Al-Futtaim Motors said: “As the exclusive distributor of Toyota in the UAE, we are very pleased that the top selling brand in the UAE is also recognized internationally as the world’s top automotive brand. We are proud to have achieved this result, especially when our success was being recorded in the most difficult post tsunami conditions.“
Interbrand calculates its rankings by analysing three key aspects that contribute to overall brand value: the financial performance of branded products and services; the role of the brand in purchase decisions; and the strength of the brand in securing earnings for a company.