Turkish Airlines has launched its newest high-flying business venture to great success, giving entrepreneurs the chance to reach investors in the sky. Invest On Board is a worldwide program that allows investors to meet startups while onboard sitting in their seats.
Starting this December, Invest On Board will fly in partnership with eTohum, a program which aims to introduce new entrepreneurs into the marketplace, 11 startup ideas into the skies on Turkish Airlines flights. Using the Turkish Airlines’ In-Flight Entertainment system ‘Planet’, which offers films, short programs, music, radio channels, games, and live flight information to passengers in an interactive, digital touchscreen, investors will also be able to browse through video pitches to encounter the next big idea. These ideas will be renewed in Turkish Airlines’ Planet system on a monthly basis.
Away from their busy offices and regular workdays, Invest On Board gives investors the opportunity to encounter the next big business in an easy, accessible format, and startups get a chance to grow without having to search for the perfect investor. The project will be online at InvestOnBoard.com where new startups can apply to be periodically included in newer video pitch releases. Turkish Airlines looks forward to making the perfect matches between startups and investors in the skies through Invest On Board.
The campaign is to further promote the entrepreneurial spirit of Turkey in a fresh and noticeable way with an unconventional, distinctive and modern message. As Turkish Airlines, we come on to the world scene with a new trademark.