Sudhir Kumar Shetty, COO- Global Operations of UAE Exchange
UAE Exchange, the leading global remittance and foreign exchange brand, is celebrating its 31st Anniversary which falls on 23rd October, 2011, marked by a three-day long celebration across its global operations. UAE Exchange, which was established on 23rd October, 1980 in Abu Dhabi, UAE, today has its direct operations spreading across five continents, offering the widest range of popular products and services in the sector. Having nearly 550 direct offices located in 24 countries, UAE Exchange also has a strong correspondent banking network which includes more than 150 leading banks across the globe.
The brand has steadfastly focused on bringing greater value to its wide base of customers worldwide, an inclination which has won for it many accolades. The fast expanding global customer base of over 3.5 million and unsurpassed brand loyalty which UAE Exchange enjoys, places it right among the world’s most preferred brands.
Speaking on the occasion, Dr. B. R. Shetty, MD & CEO of UAE Exchange said “We still remember our first day of operations in 1980, a time when money remittance processes were totally manual. Right from the first customer who walked into our branch, our priority has been well set, and it has been our pursuit of excellence in Customer Service. The patronage we enjoy from our customers across the globe tells us that they have placed us close to their hearts, and we have been successful in our endeavour from that first day. On this 31st anniversary, we reaffirm that we would always stand for value, and UAE Exchange would always be known as the most customer-friendly and reliable brand in the industry. We thank all our well-wishers on this occasion.”
The 31st Anniversary of UAE Exchange will be marked by the launch of its new country operations in Botswana, Morocco, Seychelles, Kenya and Ireland, which would take its presence to 29 countries. Mr. Y. Sudhir Kumar Shetty, COO- Global Operations of UAE Exchange added “Over three decades of successful operations have helped us understand the aspirations of our customers deeply, and this has helped us successfully expand into new countries and regions. As a socially responsible organisation, we have ensured fair business practices including rigorous compliance to global anti-money laundering protocols, in the best interest of our regulators and customers. Over time, we added new products and services which were received well by the market, invested in state-of-the-art technology which enhanced our reliability as a brand, while keeping our focus on the value we provide to the customer. The various global awards and recognitions that we have won stand testimonial to our efforts. With the addition of five more countries, we continue our successful global expansion.”
The traditional strongholds of the brand have been global remittance and foreign exchange, and UAE Exchange is one among the few remittance houses in world to have the prestigious SWIFT membership. UAE Exchange has partnered with various value providers from across the world like MasterCard, to bring innovative products and services to its customers. Today, the brand is a leader in the UAE in terms of WPS-enabled payroll processing with its product SmartPay, a global contender in online remittances with its product Money2Anywhere, and in product innovations which includes the real-time remittance product, Flash. Apart from these, UAE Exchange is a financial supermarket for various allied services including bill payments.