Venture Communications Chief Executive Officer, Gabby Bechara Chamat and Antonia Tritthart, Chief Executive Officer and Founder, Traktor
Venture Communications, a Middle East based full-fledged communications agency announced today the signing of a strategic partnership with Traktor, an award-winning creative agency based in Austria providing 360° communication solutions.
The partnership between Traktor and Venture Communications will enable introducing creative and innovative solutions in social media, QR coding, applications development and augmented reality to the Middle East markets. This is seen as a great opportunity since the digital solutions markets will balloon to $732 million by 2014 as well as the high demand for new digital solutions ideas by most brands in the Middle East markets.
Commenting on the partnership, Venture Communications Chief Executive Officer, Gabby Bechara Chamat said: "We believe that Traktor is a well-experienced and one of the leading creative social networking providers in the European market. Our partnership aims to benefit from new opportunities technological breakthroughs offered in the European market and to introduce it to the Middle East markets, and is in line with our company's thrust in 2012 to offer more proactive and innovative communication services, effectively making Venture Communications one of the leading agencies in the region.”
For her part, Antonia Tritthart, Chief Executive Officer and Founder, Traktor added, "Having a full-service advertising agency, Venture Communications, as a strategic partner in the Middle East will allow us to implement new technologies and applications in the Arab advertising market which represents a big scale market with a multicultural profile. Our agency is known to be hired by international clients to stand out from competitions in terms of our fresh and unconventional approach to advertising."
Established in 1996 in Vienna and with more than 15 years of experience in the European market, Traktor has operations in Los Angeles, USA and has another subsidiary under its group Smashfilms, a film production company based in Austria. The agency international clients’ portfolio includes Red Bull, Coca-Cola, Samsung, Axe, Nike and Disney Channel.