Visa, one of the world’s leading payment solution providers has joined forces with Bank al Etihad, an active and visionary partner in the banking industry in Jordan, to launch the first Visa Business Card in Jordan. The new Visa Business Card is dedicated to small and medium enterprises (SMEs) in Jordan to assist them in managing their working capital needs and monitoring and tracking of their business expenses such as travel and entertainment, stationeries and others.
Commercial cards have been among the fastest growing card products in recent years. Encouraged by cards’ success in replacing paper-based consumer transactions, industry leaders such as Visa and Bank al Etihad anticipated that similar efficiencies could be realized in commercial payments in Jordan, reducing the costs incurred by businesses and government for check production and reconciliation, travel advances to employees, purchase order processing, and other expensive paper-based practices.
The launching of this new commercial credit card comes in line with the introduction of the banks’ new modern and more dynamic corporate identity, as well as the conversion of its Debit cards into Visa Electron and Visa Platinum Debit along with the issuance of the Visa Platinum Credit Card.
H.E. Nadia Al Saeed, the General Manager of Bank al Etihad, reiterated the bank’s commitment to develop it’s card business offering in Jordan “This collaboration with Visa serves as a testament to Bank al Etihad continuous commitment to delivering value added products & services that meet our customer requirement,” added H.E. Al Saeed.
As a global company, Visa has staked its reputation on innovative products that provide not only security and acceptance but also convenience. Given today’s global economic climate, Visa is committed more than ever to work with its partner banks to achieve the targeted revenues from the cards’ business and meet the diverse customers’ various needs as well as sharing the best practice throughout the industry.
Ahmad Al Refai, the Country Manager for Jordan at Visa International stressed on Visa’s commitment to innovation and excellence. “Visa is excited to partner with Bank al Etihad to bring to the Jordanian market this unique product that stems of the diverse range of innovative commercial cards issued by Visa. The product offers commercial consumers financial flexibility that will assist them in improving their cash flow and managing their day to day business expenses in an efficient way. It also comes with different merchant offers that further enhance the value proposition of the card to commercial consumers particularly when used to settle their T&E expenses," he stated.
With this exclusive product that is tailored for the use of businesses, from large corporations such as banks to small sole proprietorships, both Visa and Bank al Etihad continue to benefit from a close relationship that seeks to identify the needs of the needs of the growing cardholder base and aim at deliver a payment card that exceed the customers’ expectations.