This portal falls in line with VIVA's commitment to the Kuwaiti community and aims to further enrich it by reporting the company’s ongoing CSR initiatives, which are focused on supporting and developing different areas and segments of the Kuwaiti community such as youth, sports, technology and environment.
Earlier this year, VIVA published its first CSR booklet in which it explained its CSR direction and focuses for 2013, and provided a brief description of the CSR initiatives it took on in 2012. This new booklet is VIVA’s first step towards sharing its CSR success stories with its customers and the general public.
VIVA's pledge to support the Kuwaiti community has been in action since the company was established in 2008. Since that time it has demonstrated its CSR commitment through a wide range of innovative initiatives, including the VIVA Oasis project; the largest oasis of Buckthorn and Willow trees that was implemented in Nuwaiseeb Desert, South of Kuwait, the distribution of 265 wheelchairs across the different health facilities in Kuwait that were in need of this device in collaboration with the Ministry of Health, and the rewarding act of providing Ramadan Iftar meals every day to fasting Muslims in the areas of Jahra and Jleeb Al Shuyoukh, as part of its Ramadan program.
Other initiatives include VIVA's two year sponsorship of the Kuwait Dive Team, an agreement to support the environmental initiatives of the team, the honoring of the distinguished memorizers of the Holy Quran competition which was held by the General Secretariat of Awqaf, and VIVA's sponsorship of Kuwait's Second International Conference on Learning Difficulties organized by the Kuwaiti Association for Learning Differences (KALD), which was held to raise awareness of the most effective methods to follow in support of young students with learning difficulties.
VIVA's most recent initiative has been the sponsorship of the “Guests of the Merciful” Umrah Pilgrimage which was organized by the Kuwaiti Cancer and Anti-Smoking Society. VIVA will continue to offer its support and work towards developing its active role in the society.