VIVA, Kuwait’s newest and most advanced mobile telecommunications service provider, hosted Manchester United Legend Peter Schmeichel at a vibrant event at 360 Mall on Monday 10 December 2012. Voted the "World's Best Goalkeeper" in 1992 and 1993, Peter Schmeichel played for Manchester United between 1991 and 1999, captaining the side which won the treble of the UEFA Champions League, the FA cup and the Premier League in his last season with the club, to date the most successful season in the club’s history.
VIVA’s customers, Manchester United fans, and the wider Kuwaiti community enjoyed the festive event and the opportunity to get their picture taken with one of Manchester United’s most renowned players. During the event, Mohammad Yaqoub, Integrated Marketing and Social Media Manager announced the launch of the second season of the company’s Manchester United Soccer School program, and called on Kuwait’s young footballers to compete for a place on Manchester United Soccer School program.
In addition, VIVA proudly launched the VIVA Manchester United Application on both the Apple iPhone and Google Android, giving its customers and Manchester United fans direct accessto a wide choice of news, stats, features and multimedia, keeping them up-to-date with Manchester United updates.
Mohammad Yaqoub said: "We are proud of our partnership with Manchester United Football Club, and we are very pleased to welcome Peter Schmeichel to Kuwait. VIVA is committed to encouraging young people in the community to develop their talents and hone their skills, and the Manchester United Soccer School program is one of the many ways in which we are trying to do this. We have been encouraged by a very successful first year with Manchester United Soccer School program, and look forward to an even more exciting program next year, with more surprises for our customers. We are also very pleased to announce the launch of the VIVA Manchester United Application, presenting our customers and fans with the latest news about the club, including the latest scores, official news, transfer and injury updates, match previews, reports, videos, photos and more.
Peter Schmeichel’s visit is part of Manchester United’s Legend Tour, and follows Andy Cole’s visit in 2011. The Tour highlights VIVA’s partnership with Manchester United and the company’s commitment to bringing its customers closer to one of the most exciting football clubs in the world.
In 2011, VIVA announced a five season sponsorship agreement with the club, which allows it to present customers with Manchester United related promotional offers and competitions, with great prizes including chances to win VIP tickets to watch Manchester United play a Premier League match at Old Trafford in England.
VIVA will reveal more exciting details about the next Manchester United Soccer School program as soon as they become available, and will continue to look at new and exciting ways of developing Kuwaiti youth’s sporting talent.