VIVA, Kuwait’s fastest-growing telecom operator, announced today its sponsorship of Circuit's+ 'CrossFit Kids' Summer Program; a program that offers fitness and educational lessons to children between the age of 8-13 years, with the aim to prevent and minimize obesity among youth and to encourage physical fitness at an early age. The program ran from 23 June to 5 July 2013.
Prevalence of obesity among children, and youth in general, is increasingly high in Kuwait and has become a nationwide concern. Recent studies have shown that more than 50% of Kuwaiti children suffer from obesity, resulting in the increase of major health risks.
Commenting on this sponsorship, VIVA said, "Our support of Circuit's+ CrossFit Kids Summer Program falls in line with our objective to raise awareness of obesity among children; a condition that has prevailed in invading the lives of our youth. Through such sponsorships, we are highlighting the importance of incorporating physical fitness into our children's daily routine, and ultimately, saving their lives."
"At this young stage in life, children require the proper guidance and supervision in order to lead active healthy lives. Mentally, they are open to new ideas and to adopting new systems and it is imperative that we build their sense of responsibility towards their physical well-being and encourage them to lead healthier lifestyles."
The daily program Circuit+ offers through its CrossFit Kids program is made up of three main sessions; the first comprises of a 45 minute workout, followed by a 30 minute educational session, and concluded with another 45 minute workout. The program focuses on educating children about the health risks of being obese, healthy nutritional habits and most importantly, how to control obesity at an early stage.
VIVA is committed to supporting Kuwait's youth through different initiatives that encourage both mental and physical activity, and will continue to demonstrate its commitment through the support of youth related programs.