VIVA, Kuwait’s fastest-growing and most developed telecom operator, announced the launch of a brand new traffic awareness multimedia campaign which is aimed at youth, and highlights the dangers of using mobile phones while driving.
The campaign started on 14 November and will last until 20 November 2013 and features three adverts aired on television stations, as well as supporting advertising on VIVA's social media channels.
As a responsible telecom operator in Kuwait, VIVA believes that it is imperative to continue raising awareness about the dangerous consequences of using mobile phones while driving. Kuwait has one the highest number of traffic related accidents and deaths in the world, and part of its Corporate Social Responsibility (CSR) role towards society, VIVA believes it has a responsibility to raise awareness of road safety as a critically important issue.
Mr. Abdulrazzaq Bader Al Essa – Director of Public Relation and Social Media at VIVA said: "With the camping season starting again, VIVA acknowledges that many people exceed the speed limit on the expressway, and others drive recklessly while checking the latest updates on their smartphones, and they do so to get an early start to their weekend; we strongly urge them not to do so, and drive safely for their sakes and the sakes of others on the road."
The timing of this year’s campaign falls around World Day of Remembrance for Road Traffic Victims, which is on 17 November. World Day of Remembrance for Road Traffic Victims takes place on the third Sunday in November every year and is a formal day to acknowledge victims of road traffic crashes and their families.
VIVA will continue raising awareness about important issues and work towards developing its active social role in the community.