Marcus Butros, sales director, Volkswagen Middle East
Volkswagen Middle East has built upon the 21 percent sales figure increase in 2011 by announcing a 84 percent sales increase in the first two months of 2012 compared to 2011.
The increase in sales has been boosted by the All-New Jetta, launched in May 2011, which has achieved a 100 percent volume increase on the previous Jetta model. The newly launched Tiguan and the Touareg, which is a flagship model in the Middle East, have also greatly contributed to achieving the growth to date this year.
Commenting on the success, Marcus Butros, sales director, Volkswagen Middle East said: “This early 2012 growth in sales represents the hard work and dedication Volkswagen has to bringing new models, tailor made to the region, which our customers want to drive. We are continuously monitoring and developing our customer service practices ensuring that the customer is always at the core of our business. We have progressed significantly and we intend to maintain this momentum throughout 2012 with the launch of new models across the region.”
Volkswagen Middle East will continue to strengthen its position in the sedan car segment in 2012, following on from the well received All- New Jetta. At the Qatar Motor Show, held in January this year, the new Passat made its Middle East debut and will be launched in June this year. Following the Passat, the New Polo sedan will be launched during the second half of 2012 completing the sedan segment for Volkswagen Middle East.
The beginning of 2012 has not only achieved great sales success but it has also seen Volkswagen Middle East diversify and promote its “Think Blue” initiative, which is a concept that encourages being more responsible on the road, and more environmentally conscious in everyday life. As part of this campaign Volkswagen and Siemens has partnered in the Middle East creating an initiative that promotes mobility solutions for Siemens employees. This collaboration will further drive environmental awareness and behavioural change which will help shape the future of mobility in the UAE.
Fuel efficiency is one of many innovative technologies that Volkswagen integrates into its models. The 2012 Geneva Motor Show, 8-18 March, sees the unveiling of a number of fuel efficient cars including the Cross Coupé, which is a concept car with TDI and plug-in hybrid capability demonstrating that Volkswagen is consciously developing its technology to incorporate environmentally friendly solutions.
The Geneva Motor Show also presents the world premieres of the first Golf GTI Cabriolet, the Polo BlueGT with cylinder deactivation which is as sporty as it is fuel efficient, and the Beetle and Passat with sporty R-Line equipment.
“The first months of 2012 have been exciting and successful for Volkswagen and Volkswagen Middle East. The new concepts and cars revealed at the Geneva Motor Show demonstrate our commitment to combining the best technology with style, and we look forward to bringing these models to the Middle East in the future,” concluded Butros.