Dan Smith, Head of Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations
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Continuing efforts to protect customers from counterfeit consumables and products, Xerox recently conducted raids in China and Dubai and introduced a new program to help detect imitations.
The raids resulted in the seizure of more than 55,000 boxes of counterfeit consumables and parts for numerous Xerox products – merchandise slated for distribution in the United States, Germany, Netherlands, Turkey, Russia, Brazil, and South America.
According to The Imaging Supplies Coalition, the estimated impact of counterfeiting in the imaging supplies industry is more than $3 billion annually worldwide. As a member of the Coalition, Xerox works with Original Equipment Manufacturers (OEMs) to combat illegal activities in this industry.
“Counterfeit production is not just an OEM issue. It impacts governments, resellers and customers due to lost taxes and investments in poorly made products,” said Dan Smith, Head of Integrated Marketing for the Middle East and Africa region of Xerox’s Developing Markets Operations. “Purchasers who think they are cutting cost with counterfeit items are instead jeopardizing the safety of their equipment and the quality of printed materials.”
Ways to Avoid Counterfeit Products
Buyers should look for authentication labels as one way to safeguard against counterfeit products. For example, Xerox products have a holographic security label with a unique serial number and barcode. If labels are tampered with or removed, buyers should take notice and are encouraged to inform Xerox of the purchasing source.
Another way buyers can avoid counterfeit products and supplies is to validate their authenticity. This can be easily done by registering them with Xerox’s new loyalty program, Genuine Xerox Rewards. The validation process is just one feature of this program which lets customers redeem points for Xerox equipment or retail merchandise when buying authentic Xerox solid ink and toner.