Record Sales for BMW Group Middle East in the GCC - UAE market achieves highest growth
BMW Group Middle East has announced record sales in the GCC countries with 11,250 units, the highest ever volume achieved in the Gulf region. The boost in sales was led by AGMC’s double digit growth, Dubai and Northern Emirates’ exclusive importer for BMW, MINI and Rolls-Royce, with a 12 per cent sales increase achieving 3,156 units in comparison to last year’s 2,830.
AGMC and Abu Dhabi Motors, representing the UAE market, achieved the highest sales figures within the Group, delivering 5000 automobiles to customers. In addition, the regional sales figures for BMW Group Middle East, reached 14, 332 units in comparison to 13,753 units in the previous year.
Highest growing markets in the GCC were Oman with 26 per cent, Qatar with 18 per cent, and Dubai with 12 per cent growth. The highest growth in emerging markets was recorded by Syria, at a staggering 94 per cent increase in sales volume and Pakistan, which has also grown exponentially at 62 per cent compared to the previous year.
The three countries that had the highest volume were AGMC, the exclusive importer for Dubai and the Northern Emirates with 3,156 units, Mohammed Yusuf Naghi Motors, exclusive importer in Saudi Arabia with 2,671 units, and Abu Dhabi Motors, exclusive importer in Abu Dhabi and Al Ain with 1,890 units sold in 2006.
“BMW continues to deliver strong results in this key worldwide market for the marque,” said Guenther Seemann, Managing Director, BMW Group Middle East.
“Despite some challenges experienced in the region in 2006, we were still able to achieve good results with four per cent growth. Looking forward, 2007 is set to be an exciting year for BMW Group Middle East, with the launch of several new models such as the BMW X5, the New MINI, the BMW 3 Series Convertible and the new BMW 5 Series.”
Key highlights for BMW Group Middle East in 2006 included the launch of the Z4 Roadster, Z4 M Roadster, Z4 Coupe and Z4 M Coupe, 3 Series Coupe, BMW X3 and the BMW M6 Convertible. These new models contributed to the sales growth in the region, notably the Z Series experienced an impressive 78 per cent sales increase with sales of 199 units (prev. year: 112). X3 volume also grew by 18 per cent at 548 units (prev. year: 465).
The BMW 5 Series represented 33 per cent of all BMW vehicles sold in the Middle East (4,596 units) and sales grew by 10 per cent compared to the previous year. Sales for the BMW 7 Series remained strong with 3,738 units delivered and a 5 per cent sales increase, accounting for 27 per cent of overall BMW regional sales. The BMW 3 Series reached a 17 per cent volume share at 2,383 units and 6 per cent growth.
“With the introduction of several new models, we expect continued overall growth in the region in the coming twelve months,” Seemann continued.
“We will also be working closely with our partners in the region to further expand our business. There are a number of crucial projects in the pipeline for this year which will offer our customers new and innovative services, to enable us to provide them with the premium automotive experience they have come to expect from us and the BMW brand,” he concluded.