Rolls-Royce plans for regional expansion in 2007
Representatives from the eight Rolls-Royce dealerships across the Middle East have attended an event held in Manama from 25th to 27th November to plan the principle activities of 2007. It was hosted by Graeme Grieve, Rolls-Royce’s worldwide Sales and Marketing Director, Axel Obermüller, Managing Director for Europe and the Middle East, Peter Schoppmann, Regional Sales Director for the Middle East and Khalid Rashid Al Zayani, Chairman of Alzayani Investments, the mother company of the Bahranian Rolls-Royce importer Euro Motors.
General Managers and Sales Managers from the dealerships in Bahrain, Kuwait, Oman, Pakistan, Qatar, Saudi Arabia and the UAE discussed plans for the year 2007 and preparations for the launch of the new convertible model. This new car is closely based on 100EX, the one-off experimental two-door, four-seat convertible, first seen in 2004. It will be unveiled early in 2007 and launched in the Middle East later in the year.
“Advanced orders for the convertible are significant,” said Obermüller, “and preparing our business for its arrival is vital to ensure the best possible service for our customers. As part of our business development, we have recently opened a new showroom in Lahore, Pakistan, and will soon open another in Oman.”
The Rolls-Royce Phantom remains the best-selling super luxury car in the world, with sales in 2005 at a 15-year-high. The company expects to sell about 800 motor cars in 2006, an increase on 2005.