Samsung Electronics commences LCD television roadshow in UAE
Digital technology manufacturer Samsung Electronics has organized a series of United Arab Emirates (UAE)-wide roadshows to give consumers a first-hand experience of the audio-visual features of its Liquid Crystal Display (LCD) and Plasma Display Panel (PDP) televisions.
The roadshow went live on May 15, 2003, and will be held at the Mercato Mall, Jumeirah and Cinestar Mall, Deira until June 5 and 14 respectively.
“According to market forecasts, LCD televisions are expected to be the key drivers of growth in the consolidated television industry. Samsung’s world-class LCD panels, combined with an innovative suite of LCD televisions, clearly position us as the leader in the flat panel television market,” according to Ashraf Sajid, Samsung Gulf Electronics marketing manager.
Samsung Middle East and Africa (MEA) is headquartered in Dubai. Through a network of over 40 distributors, Samsung MEA looks after the distribution of its digital devices across the Middle East and Africa. With revenues of $1.5 billion in 2002, the company has also invested in a service subsidiary, located in the Jebel Ali Free Trade Zone in Dubai. The 3000 square meters service facility recently completed six years and is among the largest within the Gulf Cooperation Council (GCC) countries. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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