Samsung introduces Product Registration Card concept

Published December 23rd, 2002 - 03:00 GMT

Samsung Electronics has introduced a Product Registration Card (PRC). The card has been introduced as part of Samsung's major Customer Relationship Management (CRM) initiative, which has been designed help the company understand its customers and subsequently meet their needs.

“Customers can fill in the PRC card offline while purchasing a Samsung product or online, through our website. Customers have everything to gain from this: there are a plethora of prizes to be won including two Samsung 54-inch projection TVs and 20 T-100 mobile phones by just filling out the PRC,” said President of Samsung Middle East and Africa (MEA), BW Lee. The project has also been rolled out in North America in 2001 and in Europe, Asia and Latin America in 2002.

Founded in 1969 in Korea, Samsung Electronics today has 25 production bases worldwide and 59 sales subsidiaries in 46 countries. Samsung Electronics global strategy involves eight main regions located in North America, Europe, Southeast Asia, Central Asia, MEA, China, CIS and Latin America. — (menareport.com)