SanDisk Expands into Bahrain with Intercol
SanDisk® Corporation (NASDAQ: SNDK), the inventor and world’s largest supplier of flash storage cards today announced signing a distribution agreement with International Agencies Co Ltd. (Intercol) in the Kingdom of Bahrain. With this partnership, SanDisk Middle East and Africa strengthens its regional presence through Intercol’s well-established network.
With a population of just over 1.1 million people, forecasts for 2010 suggest that Bahrain will boast of just over 1.5 million mobile users and a penetration rate over 140 percent .
Riding on this growth, Abdulrahman Ali Alwazzan, Director, Intercol said: “The global flash memory market has been predicted to grow at 12 percent annually and touch BHD 36.3 billion (US$ 99 billion) by 2015. The partnership will help us cash in on the burgeoning market while at the same time provide more opportunity for future collaboration and distribution of innovative solutions from SanDisk in the Bahrain market.”
Intercol has over 120 principals across all areas of information technology, telecommunications and commercial applications, which will enhance SanDisk market presence in the region.
“Our partnership with Intercol reinforces our objective to expand our product reach across the region. The entire range of SanDisk storage products will now be available to a wider market through the expertise and established distribution networks of Intercol,” said Tareq Husseini, SanDisk’s Middle East and Africa Sales Director.
SanDisk’s product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers.
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