Saudi Al-Watania Poultry strengthens presence in Africa
Following its entry into Sudan in March 2003, Al-Watania Poultry announced that its volume of exports to Sudan has tripled from 20 to 60 metric tons of frozen chicken per month.
“Sudan is an extremely promising market with a population in excess of 28 million,” said General Manager of Al-Watania Poultry, Khaled Al-Rajhi. “We are currently monitoring this market very closely, and are planning to hit the 120 metric ton mark very soon”.
“With approximately 20 per cent of our production being exported to the GCC, Al-Watania is constantly looking to expand into new markets. We are currently considering a number of promising options in Asia, Africa and Europe,” added Al-Rajhi.
In addition to frozen and chilled chicken in various weights, Al-Watania offers chicken products and derivatives that include table eggs, chicken burgers, chicken franks, breaded chicken breasts, mince, and nuggets.
Operating out of Qassim, Saudi Arabia, Al-Watania Poultry employs 6,500 people. The company enjoys a 40 percent market share in the Kingdom, producing 500,000 chickens a day and one million eggs a day. Al-Watania chickens are naturally fed and halal slaughtered according to Islamic Sharia'a laws. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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