QNB-sponsored SME Evolution Program 2013 concludes in Qatar
Over 70 per cent of the respondents have used online advertising to help reach new clients
Over 100 business leaders representing over 80 Qatari small and medium businesses from various sectors attended the SME Evolution Program 2013 launch event in the Four Seasons Hotel Doha.
The event included an awareness session about the benefits that businesses can get from the free program, the tools and resources that are available to them, and the possibility to connect with fellow businesses in over 30 countries. Ooredoo's team provided thought leadership sessions about how businesses can make use of various technology trends to help lower cost and a workshop was held around how to become a "Next Generation Business." The event and overall program were sponsored by Ooredoo and QNB, according to a media statement.
"As part of a survey that was held during the event, the attendees provided insight into their positive sentiment about the Qatari economy as they expect to hire over 2,000 employees over the coming 12 months and grow at an average of 40 per cent," the statement continued.
"Over 70 per cent of the respondents have used online advertising to help reach new clients, which demonstrates that Qatari businesses are embracing online marketing and seeing it as a strategic tool to help reach targeted clients.
"Feedback on the event itself was excellent, with over 80 per cent satisfaction with the content, usefulness and organization. The vast majority of attendees also stated that they would like to be invited to additional SME events on a monthly basis."
Mr Shadi Banna, Managing Partner at Potential said, "We would like to thank all the attendees and our sponsors Ooredoo and QNB for their support and we look forward to expand this vibrant community in Qatar through more activities and collaboration."
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