Surge in sales for Ajmal Perfumes during DSS 2002
Ajmal Perfumes, manufacturers of oriental and western fragrances, has announced a surge in sales during Dubai Summer Surprises (DSS), with its in-store promotion. Throughout DSS, Ajmal Perfumes has offered customers one of its popular branded products, Dahn Oudh Al-Shams.
In the special offer, a hamper including several popular Ajmal products including Dahn Oudh Al-Shams and two of Ajmal's western fragrances, Expedition and Donna, could be purchased at a special price, with a valuable vanity case or travel bag included.
Ajmal Perfumes reported a 25 percent increase in sales on branded products throughout the United Arab Emirates (UAE) during DSS, together with a 12 percent increase in performance of its shopping mall outlets over the same period last year. In addition, an eight percent increase in volumes for the month of July compared to July 2001 was observed.
Due to the influx of Gulf Cooperation Council (GCC) nationals, especially Saudis, during the 10 week-long festival, Ajmal showrooms enjoyed a significant increase in footfall levels, contributing to the rise in sales.
“We are very pleased with the success of DSS this year. Besides the growth in sales and the increased activity at our outlets throughout Dubai, we found the increase in per capita spending very promising. This reflects the effectiveness of our added-value promotion,” said Nazir Ajmal, chief perfumer and marketing manager for Ajmal Perfumes.
Perfume-maker Ajmal is a corporate entity with a portfolio of oriental and western fragrances available in the region. Ajmal’s presence in the Middle East spans over 55 exclusive retail outlets, including 21 in the UAE, and numerous dealerships across the Middle East. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
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