Tag Heuer committed to growth in Middle East
TAG Heuer, the Swiss manufacturer of sports watches, recently hosted its first distributors seminar at the Emirates Towers Hotel in Dubai, as part of its drive to increase commitment to business development and growth in the region.
The two-day seminar, which took place on January 12 and 13, 2002, is a testament to the brands efforts to communicate its vision and direction to the regional network of TAG Heuer dealers, according to a company press release.
”TAG Heuer is an ambitious brand and we are keen to share our future values and vision with our partners in the Middle East region. Our effective response to consumer demand will propel the brand into a stronger position within the market,” said Marcus Stadelmann, International Commercial Director for TAG Heuer.
The seminar addressed TAG Heuer’s commitment to future growth, development and success in each market. The event served to familiarize the dealers with the brand’s strategies and prospects and to further strengthen relationships between TAG Heuer and the dealers themselves.
In 1995, TAG Heuer was the first Swiss brand to establish an office in Dubai. The TAG Heuer operation has witnessed growth due to the expansion of its Middle East distribution network. TAG Heuer has also opened two exclusive TAG Heuer boutiques, one in Dubai, UAE, and one in Doha, Qatar.
Swiss made since 1860, the prestigious watch brand TAG Heuer, has long been inspired by the values and techniques of sport. The 141-year old brand, combines state of the art precision and unbeatable quality in timeless and uncompromising design. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
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