Tech Data customizes Middle East channel education
Six months after the launch of its yearlong Build VAR business with Tech Data initiative, Tech Data FZ-LLC, an information technology logistics management company, announced that the program has so far touched more than 5,000 resellers from around the Middle East.
Build VAR business with Tech Data is a yearlong program that targets resellers in the region. The program aims at building resellers' skills that are essential to deliver technical capabilities and other value added services to the end-user markets in the region.
“Because individual reseller needs vary between and within the region's markets, our customized approach to channel education brings superior value than other approaches,” says Eliot Shepherd, marketing director at Tech Data.
Tech Data distributes brands for 27 global technology vendors for PC components and peripherals, personal computers and laptops and software. Founded in 1974, Tech Data is a leading global provider of Information Technology (IT) products, logistics management and other value-added services.
Ranked 95 on the Fortune 500, the company and its subsidiaries serve more than 100,000 technology resellers in the United States, Canada, the Caribbean, Latin America, Europe and the Middle East. The company generated sales of $20.4 billion for its most recent fiscal year, which ended January 31, 2001. Tech Data FZ-LLC is the largest trade-only distributor of computer hardware, software and services for MENA (Middle-east and north Africa region).
Tech Data’s regional main office is located in Dubai, United Arab Emirates (UAE), with warehouse and logistics operations are in Dubai, Jebel Ali, Dubai Airport Free Zone & Bahrain Air port Free Zone. — (menareport.com)
© 2002 Mena Report (www.menareport.com)
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