Trident steps up global marketing efforts, identifies Ireland as key market for Dubai property
Recognizing the investing potential and interest in Dubai property from Ireland, Leading Real Estate Development Company, Trident International Holdings (TIH) said that the company has stepped up marketing efforts in Ireland after receiving overwhelming response from investors there.
“Dubai property is increasingly gaining popularity within the European markets. Demand from UK residents in particular, looking for a second home/ holiday home has risen exponentially. 60% more Britons are buying a home in Dubai this year as compared to the last year. In Ireland with the maturity of the SSIA Government savings scheme beginning this May, an excess of € 5 billion will be made available this year. This allows for investors to look outside Ireland and given Dubai’s exposure in Ireland, there are expectations of a large portion of these funds being invested within real estate in Dubai” said Mr. Wazir Daredia - Executive Director & CEO, TIH
Trident recently participated at the Investment Property Show held at Dublin showcasing its portfolio of freehold luxury residential projects all located at the exclusive Dubai Marina, Dubai.
With a large section of investors in Trident projects currently from international markets, the company has stepped up its focus on global markets. Commenting on Trident’s renewed focus, Mr. Wazir Daredia said, “Our research backed by market trends reveal that the European market, in which Ireland plays an integral role, is looking towards the booming Dubai property market. With a significant investor base that we enjoy from this region, we now hope to strengthen our presence in these markets.”
Adding further, Mr. Daredia said, “Trident’s ongoing international marketing initiatives not only focus on business to business but also on the end consumer. We have dedicated knowledge programs for our international associates tailored to their demographics and considering the fact that each international market is different from the other. To support our worldwide initiatives, we have a dedicated corporate relationship marketing team that helps facilitate a single point of communication from different parts of the world. We believe that this gives us a distinct edge and adds further value to our offerings.”
“Dubai’s cultural diversity, bustling life, year-round sunshine and the economic advantage are factors that have contributed to making real estate a very lucrative proposition for international investors. With its luxury residential offerings and pioneering concepts, Trident is seeking to tap this international attention by focusing its global efforts on building brand equity among investors, meeting with current customers, sourcing new partners, and raising brand equity.” said Mr. Daredia.
Trident International Holdings has not just introduced, but redefined the idea of luxury living. Trident puts together bold designs, upscale locations and first-of-its-kind amenities to create the finest residential propositions. Trident adds value by adopting an integrated marketing approach, duly taking into consideration end user psychographics, building of corporate equity, emphasis on relationship marketing, and through the best alliance partners. Trident participated recently at the maiden ‘Dubai Property Show’ in London to an overwhelming response.
Trident International Holdings have launched four luxury freehold residential projects all located at the Dubai Marina. The Waterfront is a boutique 20-story tower that is nearing completion. The second project is the twin tower Marinascape comprising of two grand residential towers, the 35 storey ‘Oceanic’ and the 25 storey ‘Avant’ towers, cumulatively comprising of over 200 waterfront condominiums along with Marina Homes. Bayside Residence is the third project that shoots up 22 floors, while Trident Grand Residence is the latest 45 story project comprising of 253 magnificent condominiums & luxury penthouses.
Trident International Holdings is a global group engaged in diversified corporate activities with presence in major cities world wide. TIH was incorporated with a committed focus on up market and super luxury living and has since revolutionized this concept of ‘luxury living’ in the Middle East. Trident has pioneered some bold concepts related to up market luxury living, most of which are benchmarks in the industry.