UAE, Kuwaiti marketing agencies form strategic alliance
Orient Planet, a public relations and marketing communications agency in the United Arab Emirates (UAE), has recently announced its alliance with Kuwait‘s Performance and Advertising (P&A) marketing communications agency. The partnership is considered a strategic move for Orient Planet to further expand its regional network, according to a company press release. This is the second such partnership undertaken by Orient Planet, after its earlier expansion to Beirut.
“In the last seven years since we set up our office, P&A has made significant strides to establish itself as one of the premium marketing communications and advertising companies in Kuwait. Most of our clients are on the look out to extend their reach beyond the boundaries of the country to the entire region. This move to form a strategic alliance with Orient Planet is a significant step in our objective to offer enhanced services to our clients,” said Ghassan Hamadi, P&A deputy general manager.
“In the past year, since Orient Planet’s inception, the company has witnessed phenomenon growth and has bagged some very prestigious and blue-chip accounts,” said Nidal Abou Zaki, Orient Planet managing director. “This is a bid to establish our regional network so as to offer our customers value added services. Ever since our expansion into Beirut, we are looking to establish our presence in key markets all over the region. We feel that Kuwait is a very important and strategic market for us,” he added.
P&A is an advertising agency and design studio specializing in strategy and design of advertising and marketing materials for print media and television. Established in 1995, P&A’s clientele consists of Honda, Kuwait Finance House, A’ayan Leasing & Investments, Kufuma and International Investment Group (IIG). — (menareport.com)
© 2002 Mena Report (www.menareport.com)
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