Western Digital looks to new market opportunities in Middle East at Gitex 2003
IT storage developer Western Digital is returning to Gitex Dubai this year to continue its marketing campaign in the Middle East and to showcase a new product.
“The Middle East is a key area for Western Digital and we greatly value the developments we are witnessing in this emerging market,” said regional director of emerging markets, Western Digital, Hafeez Khawaja. “Participating at Gitex opens doors to new business opportunities and helps Western Digital continue building our brand in the Middle East.”
The company will be promoting its products and services at Gitex in co-operation with its distributors, Al-Yousuf and FDC. At Gitex, visitors will view first-hand Western Digital's Enterprise Serial ATA (ESATA) product – the WD Raptor hard drive. Introduced to the market earlier this year, the new product has attracted strong interest from enterprise storage vendors and systems builders.
Additionally, Western Digital will showcase its most recently launched product – the WD Raptor 74GB – to the regional market at the event. Based on the interest in the first-generation WD Raptor, the new 74 GB product, which employs command queuing and Rotary Accelerometer Feed Forward (RAFF) technology for increased performance, is expected to lead the evolution of SATA technology into enterprise environments.
At Gitex, Western Digital will have in attendance senior managers to meet with business leaders. “Having senior members of our team at the show demonstrates our commitment to the region and enables us to promote our capabilities to decision makers,” added Khawaja.
Western Digital provides products and services for people and organizations that collect, manage and use digital information. Its core business, hard drive solutions keep users' data close-at-hand and secure from loss. — (menareport.com)
© 2003 Mena Report (www.menareport.com)