Workplains launches Middle East operations at GITEX

Published October 21st, 2003 - 03:00 GMT

Workplains, a provider of business process automation solutions, has chosen GITEX 2003 as the platform to launch its Middle East operations. The UK-based company is targeting the growing small and medium size enterprise (SME) market in the region.

Market research indicating the maturity of the Middle East's IT sector in recent years prompted Workplains to invest directly in the region. While the region has witnessed an increasing demand for ERP solutions, from SME's, analysis conducted by the company revealed that many smaller organizations are shying away from ERP based on lengthy deployment times and the associated costs.

In the Middle East, Workplains has appointed CAD Gulf as its regional reseller. The range of ERP modules offered by Workplains includes solutions for business process management and automation, which are suitable for any industry sector ranging from financial services to health care and retail.

Workplains has over ten years experience in workflow and the development of global business solutions with implemented Enterprise Resource Planning (ERP), Customer Relation Management (CRM) and Business to Business (B2B) solutions to all industry sectors. — (menareport.com)