Yamaha stages Middle East vehicle launch in Dubai
Al-Yousuf Motors has announced that Yamaha Motor will stage the Middle Eastern launch of its 2004 line up of ATV's in Dubai from July 7-8, highlighting the key role the United Arab Emirates (UAE) plays in setting regional agendas for the Middle Eastern motor sports market.
The event, the first of its kind to focus on ATV's, will bring together the region's principal Yamaha dealers, distributors and executives and showcase the ground-breaking performance, technology and innovation that lies behind the world's premier range of sports ATV's.
Al-Yousuf Motors, distributor of Yamaha products to the UAE for 40 years, has reported significant growth in ATV sales across the nation over the past three years and eagerly anticipates the launch of next year's line up of ATV products.
In addition to launching the latest models in the Yamaha line-up, the two-day seminar will discuss market trends for ATV and motorcycle products globally and in the Middle East in addition to safety, servicing, marketing and sales throughout the region. Attendees will also have the opportunity to see the new models put through their paces by a professional factory driver from Japan and to test-ride the machines themselves. — (menareport.com)
© 2003 Mena Report (www.menareport.com)
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