Zain - New global brand for leading emerging markets mobile operator
MTC Group, the leading telecommunications mobile provider in 21 countries across the Middle East and Africa, today announced it has re-branded to Zain (www.zain.com) which becomes the Group’s corporate master brand with immediate effect.
Four country operations in Kuwait and Bahrain, (both formerly MTC-Vodafone), Jordan (formerly Fastlink) and Sudan (formerly Mobitel) will immediately re-brand to Zain. The Group will commence operations in the Kingdom of Saudi Arabia under the Zain brand in early 2008 after being awarded the third mobile telecommunications licence in July 2007.
Additionally, the Group’s successful operation in Iraq, mtc atheer, will also re-brand to Zain in the near future after recently winning an extended 15 year nationwide licence. All new or acquired operations run by the Group will be branded Zain.
Dr. Saad Al Barrak, Zain Group’s chief executive officer, said: “Zain will bring together all our operations under a single, strong and unique identity. We believe it is the optimal platform upon which we can build a global brand with the ultimate goal of better serving our customers. It will propel the Group towards becoming one of the top ten global mobile telecommunications companies in the next four years.”
The new logo
The Zain brand and its new theme – A Wonderful World - capture the energy, inspiration and diversity of the Group’s customers, employees and other stakeholders. The new logo and its colourful identity reflect the Group’s freshness, boldness and vitality with the ‘swirl’ communicating the idea of an aura, something important to human life echoing growth, progression and diversity.