Cadillac to showcase the XTS Platinum concept

Press release
Published December 26th, 2010 - 04:05 GMT

Cadillac XTS Platinum Concept exterior
Cadillac XTS Platinum Concept exterior

Suggesting a new paradigm for the luxury sedan of the future, Cadillac has announced that it will be unveiling the XTS Platinum Concept at this year's 2010 Abu Dhabi International Motor Show. The concept showcases Cadillac's emerging top-of-the-line Platinum series of models, emphasizing new expressions of luxury and technological features, including a plug-in hybrid propulsion system. 

The XTS Platinum Concept was designed from the inside out, re-imagining the luxury sedan as a personal headquarters, built for efficiency, luxury and connectivity. The concept introduces a new approach to in-car electronics that improves the form and function of the car's entertainment, navigation and information systems. 

"The XTS Platinum Concept was designed to deliver an engaging driving experience without compromising the functional features, space and comfort customers seek in a luxury car," said Fadi Ghosn, Chief Marketing Officer for GM Middle East. "It is a new vision of luxury that uses advanced technology to deliver functionality efficiently and rewardingly."

The XTS Platinum Concept uses Cadillac's 3.6L V-6 Direct Injection gas engine, paired with a plug-in hybrid electric propulsion system (PHEV) that builds on the experience Cadillac has gained with the Escalade Hybrid and Escalade Platinum Hybrid flagship models. The key benefit of external plug-in recharging is that in many situations - such as overnight parking - the battery can fully recharge in roughly five hours while the car is not in use. The plug-in system operates at maximum efficiency when operating on power the battery has drawn from the electric grid. 

The car also previews a deployable touch-screen navigation system via the minimization of traditional buttons and switches. Designers blended the display screens into a flowing instrument panel that reflects the XTS Platinum's other focus - uncompromising luxury and attention to detail on the interior. 

The interior takes inspiration from nature, translating that into a layered and detailed interior. Light cream is the cabin's primary color and is contrasted with darker elements, such as the steering wheel and an overhead console motif that runs the length of interior's roof. The console is made of a richly finished wood and houses lighting features. 

On the exterior, signature elements essential to Cadillac's Art and Science design language include vertical headlamp and taillamps, with integrated light pipes and richly detailed lighting components. The headlamps feature light-emitting diode technology for bright illumination that requires less energy, as well as Cadillac's Adaptive Forward Lighting technology, which turns the headlamps with the direction of the front wheels for greater visibility in turns. 

Magnetic Ride Control (MRC) enables the XTS Platinum Concept to deliver superior road-holding performance while maintaining luxury car composure in "regular" driving conditions. An advanced, specially calibrated all-wheel-drive system ensures optimal traction in wet and slippery conditions, and helps deliver maximum traction while cornering. Four-wheel disc brakes, with four-channel ABS, StabiliTrak stability control and full-function traction control complete the drivetrain details. 

Cadillac will also be showcasing the 2011 CTS Coupe and CTS V-Coupe, the new luxury sports coupe designed as the centerpiece of the brand's enhanced lineup, at the Abu Dhabi Motor Show.

Background Information

Cadillac

Cadillac is a luxury vehicle marque owned by General Motors. Cadillac vehicles are sold in over 50 countries and territories, but mainly in North America. Cadillac is currently the second oldest American automobile manufacturer behind Buick and among the oldest automobile brands in the world. 

Cadillac was born in 1902. Its founder, Henry Leland, a master mechanic and entrepreneur, named the company after his ancestor, Antoine de la Mothe Cadillac, the founder of Detroit. It was purchased in 1909 by General Motors and within six years, Cadillac laid the foundation for the modern mass production of automobiles by demonstrating the complete interchangeability of its precision parts, also establishing itself as America's premier luxury car.

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