Canon exhibited at the Milano Salone under the theme NEOREAL, signifying “a new world of sensibilities”
Canon, world-leader in imaging solutions, recently participated in the Milano Salone, one of the world’s largest design festivals, held annually in Milan, Italy. This year again Canon exhibited at the Milano Salone under the theme NEOREAL, signifying “a new world of sensibilities.” To mark the festival’s 50th anniversary, this year Canon targeted the further pursuit of new possibilities under the theme NEOREAL WONDER, presenting a world of imaging expression in which lightness and innovation coexist.
Canon’s showcase this year combined the talents of two teams of cutting-edge designers. In the main space, under the theme “Light Loom,” the architectural team TORAFU ARCHITECTS created a three-dimensional screen realized through countless strands of leveling cord. Images produced by the visual design studio WOW were projected on this screen under the theme “Circle of Light”, comprising the expressions of multi-colored light.
From input to output, this year’s exhibition was made possible through the use of Canon digital imaging technology. Approximately 20 Canon projectors, including the WUX10 MarkII, incorporating the company’s LCOS (Liquid Crystal On Silicon) technology, projected images from multiple locations throughout the space. The images that were projected were created using devices such as the EOS 5D digital SLR camera and the new iVIS HF M41 digital video camcorder, equipped with the same high-performance CMOS image sensor used in the company’s professional-use camcorder.
Mai Youssef, Corporate Communications Manager, Canon Middle East, said, “This world-famous festival served as a key platform for Canon to promote awareness of the technological capabilities and expressive power of our imaging devices, from input to output, while also contributing to the creation of an imaging culture. This year too the visitor response to our showcase was truly overwhelming.”
Entering its 50th year, the Milano Salone has been held every April since 1961 as a forum for leading-edge designers and companies to promote the appeal of their latest brands and designs to others in the field and media from around the globe. The 2010 edition of the festival, which featured 1,326 exhibiting companies and organizations, recorded an attendance of approximately 298,000 visitors.