The highly anticipated site allows users to buy deal-of-the-day coupons or “cobones” for discounts starting at 50% and reaching up to 90%
Cobone.com, the leading group buying website that is sweeping across the Middle East, today announced the launch of its online service in Cairo, Egypt. The highly anticipated site, allows users to buy deal-of-the-day coupons or “cobones” for discounts starting at 50%, and reaching up to 90%, off goods and services from leading hotels, dining, fashion, health, beauty and other outlets.
Cobone.com is one of the fastest growing sites in the region with over 300,000 registered members. It is part of the Al Jabbar Internet Group, the industry leader in e-commerce ventures who recently launched Souq.com in Egypt. Cobone.com relies on a business model which provides large groups of buyers, massive savings of between 50% and 90%, over a short period time by featuring a new deal every day that can be purchased online by credit card, CashU, PayPal, One Card, or cash on delivery.
Cobone.com also incorporates a social aspect to online shopping. Once a deal appears on the site, a countdown timer starts and the race to achieve a target number of purchases to activate the deal begins. This unique part of the buyer experience brings fun and excitement to the process, by encouraging shoppers to invite their friends and family to take part. If a friend or family buys the deal as a result of a referral from a user, that user is rewarded extra credit which can be used for their next purchase on the site..
In addition to the huge savings for users, Cobone.com provides retailers with a marketing tool that poses no risk, or set up cost. Cobone promotes it’s deals heavily to create an online buzz for their products, gaining greater exposure for their brand, and increasing footfall to their outlets in the process.
“We’re delighted to be launching Cobone in Cairo. We expect to mirror the regional successes of site in Egypt, and provide a new, fun, online shopping experience, saving our users millions of pounds in the process every year” said Paul Kenny, CEO of Cobone.com. “Cobone also offers retailers the unprecedented opportunity to market their brands on the web to one of the biggest online audiences in the Middle East without the need for hefty advertising budgets” he added.