Jeff Cerefice, Senior Vice President and Executive Director, Dollar Thrifty Automotive Group
Dollar Thrifty Automotive Group is anticipating a highly successful Arabian Travel Market (ATM) in May, and will focus on regional expansion, training activities and the strategies to deal with the regional unrest and its effect on tourism. Flying in from the U.S. will be Dollar Thrifty Automotive Group Senior Vice President, Jeff Cerefice, and Executive Director, Global Franchise Development and Operations, Tom Kelley.
“Dollar Thrifty Automotive Group has had a phenomenal year, and for us, it’s full speed ahead,” said Jeff Cerefice, Senior Vice President, Dollar Thrifty Automotive Group, “The MENA region is extremely important to the company, which significantly contributes to our overall revenue. We have some big deals in the pipeline to expand our business, and will be speaking with our supporting partners, potential buyers, corporate customers and travel agents in order to ensure the continued success in the region.”
Dollar and Thrifty franchises from UAE, Oman, Jordan, Kuwait, India, Turkey as well as corporate representatives from Europe, the US, Caribbean, Mexico and Latin America, will be attending the esteemed trade show to showcase their complete portfolio of services in their respective countries to the regional and international consumer. The group will also host a training session for marketing, new customer service initiatives and time management following the event on the 6th and 7th of May.
“We are continuously innovating and adapting our strategies to changing business scenarios across the region,” said Tom Kelley, Executive Director, Global Franchise Development and Operations, Dollar Thrifty Automotive Group Dollar Thrifty is committed to reinforcing its reputation as one of the region’s premier automotive rental companies. Participating in events such as ATM, and coordination with franchisees across the region is important to compete in a very demanding and challenging market.”
The Dollar Thrifty Automotive Group stand will be located in Hall #1, Stand #CR 380 at the Arabian Travel Market, 2nd – 5th May 2011.