Sheikh Maktoum Bin Rashid Al Maktoum presenting the Award to Osman Sultan, CEO, du, in the presence of Hala Badri, EVP Brand and Communications, du
Demonstrating its support and commitment to innovation and creativity in Dubai, du was honoured for a second year in a row with the Sheikh Mohammed Bin Rashid Al Maktoum Patrons of the Arts Awards that recognises individuals, businesses, organisations and government entities that have demonstrated financial and in-kind contributions towards the arts in Dubai through sustained support and promotion of artistic activity. His Highness Sheikh Maktoum bin Mohammed Bin Rashid Al Maktoum, Deputy Ruler of Dubai and Chairman of Dubai Media Incorporated presented the 'Sheikh Mohammed Bin Rashid Al Maktoum Patrons of the Arts Award' to Osman Sultan, CEO, du, in the presence of Hala Badri, EVP Brand and Communications, du.
du was honoured for its support of ‘Shelter’ in Dubai – a business incubation facility aimed at nurturing entrepreneurship within small businesses, and a centre that promotes arts and culture in the UAE.
“There is no denying that Dubai has a rich and unique creative infrastructure and architecture inspired by some of the best professionals worldwide. As such, we are dedicated to developing the UAE’s various arts sectors and enterprises contributing to making the Emirate a creative hub in the region. Combining initiatives that foster both the Arabic character and international flavour of the city, we continuously support the ambitions of a variety of organisations and individuals who demonstrate creative flair and enthusiasm; our support to Shelter is an effort in this direction.” commented Osman Sultan, CEO, du.
Proud to be a national company, du is dedicated to cultivating and nurturing innovative ideas from creative minds particularly related to the UAE, a philosophy which is premised on the belief that innovation is key to promoting sustainable economic growth in the UAE. As such, du has supported numerous initiatives that encourage the creative talent of UAE nationals, such as its partnership with 'Shelter', a unique incubation centre which offers young UAE entrepreneurs a platform to further their career by setting up their own entrepreneurial venture, and a centre that promotes the cause of arts and culture in the UAE. Moreover, du also recently signed a partnership agreement supporting the Maraya Art Centre in Sharjah, helping to nurture creativity and promote awareness of art and creative ingenuity in the UAE.