Giel-Jan Van Der Tol, CEO of Dubai Bank
In line with its five-year strategy to develop products and services that meet the needs of elite clients, Dubai Bank announced today the launch of “Royal Banking,” a complete wealth management solution for premium customers who seek customised solutions and personalised service across all banking channels.
The introduction of “Royal Banking” follows the launch last month of “Prestige,” Dubai Bank’s new offering that combines exceptional value, convenience and consistent high-quality service delivery. To qualify as a Royal Banking customer, individuals should maintain an average monthly deposit of AED 500,000 or transfer salaries of AED 50,000 and above to Dubai Bank.
According to the CEO of Dubai Bank, Mr. Giel-Jan Van Der Tol, the launch of these two new boutique solutions – in a span of just one month – demonstrates the bank’s commitment to rapidly executing its long-term strategy to position Dubai Bank as the bank of choice for premium clients.
“Following the recent launch of ‘Prestige,’ we are extremely pleased to introduce ‘Royal Banking,’ which provides bespoke solutions and unique products that meet the individual financial goals of our most elite clients,” said Mr. Van Der Tol.
“As the second step in our ongoing five-year strategy to establish a leadership position in the UAE’s premium banking segment,” he said, “the introduction of ‘Royal Banking’ highlights our focus on providing an unmatched client experience.”
Dubai Bank is aiming to increase its wealth management portfolio by providing bespoke offerings and services. The launch of “Royal Banking” – as well as the introduction of “Prestige” – demonstrates how the bank will elevate its offering to a new level of service excellence and product innovation.
Each “Royal Banking” customer benefits from access to dedicated team of professionals and other benefits, such as concierge services to provide maximum comfort, free international ATM withdrawals and a host of other lifestyle rewards.
Among the products available to these elite customers is the Royal Banking Covered Card, which offers zero per cent profit for first three months. Royal Banking clients also benefit from a wide range of discounts at high end retail, dining, hospitality and educational facilities across the UAE.
“We are convinced that ‘Royal Banking’ represents a unique, 360-degree solution that will meet the evolving needs of our clients, and we intend to aggressively market this outstanding service,” said Mr. Waleed Saeed Al Awadi, Deputy Chief Marketing Officer of Dubai Bank. “The partnership approach lies at the heart of Dubai Bank and the ‘Royal Banking’ offering – ensuring that we help our clients realize their financial goals today and in the future.”
The “Royal Banking” offering has been designed to provide customers with lifestyle solutions to suit their needs, as this product targets only premium customers who are looking for an executive class of services combined with world-class investment advisory and wealth management services. Benefits include succession planning and will writing, as well as investments in Shari’a-compliant products across traditional and alternative asset classes such as funds, sukuks and equities.
“By launching “Royal Banking” offering, Dubai Bank now is able to develop truly individual asset allocation and wealth preservation strategies,” add by Mr. Al Awadi. “This launch is a significant step in our ongoing commitment to innovation, which is in line with our long-term strategy to develop products and services that meet the needs of our premium customer’s.