Catching Pharrell's fever: UAE launches "happiness meter"
The initiative will send daily reports to decision makers that will enable them to monitor the types of government services that people are most happy about. (Shutterstock)
Dubai launched on Saturday a unique initiative called the ‘Happiness Meter’ to measure the happiness and satisfaction of the public in government services on a daily basis using electronic devices connected to a central network.
The initiative, launched by Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President, Prime Minister and Ruler of Dubai, will send daily reports to decision makers that will enable them to monitor the types of government services that people are most happy about, and identify the geographical areas where these services are being provided. It is part of the sustained efforts to develop customer service and improve the happiness of the people.
Speaking on the occasion, Sheikh Mohammed said: “Preparing annual or quarterly reports to measure the happiness and satisfaction of the public does not meet our ambitions because today the world is transforming very fast and people’s expectations too are changing rapidly. Therefore, government services must be monitored on a daily basis.”
“Developing services is a daily task, and such an approach will have a real effect on people’s happiness. For this reason, we have called this initiative ‘Happiness Meter’ which will monitor the reports from work sites on a daily basis,” he added.
The new initiative comes as part of a range of programs and strategies to shift Dubai towards smart government and smart city, aiming to use technology to increase the effectiveness of government performance in achieving happiness and public satisfaction in the society.
Sheikh Mohammed stressed: “The ultimate goal of all our initiatives is to make people happy and make their lives simpler by reducing the time taken for completing government services. Through the new initiative, we seek to measure everything related to government services in Dubai and follow them on a daily basis. While at this stage the initiative is starting with government departments, eventually the private sector should also be included in this program to improve the life of citizens and residents in Dubai to high quality standards. It will also enable visitors to instantly assess the experience of their visit to Dubai.”
Dubai is the first city to apply a daily measurement of the happiness and satisfaction of the public in the services provided to them across all its government centers through a smart system that offers daily reports to all decision-makers.
The results of the Meter are based on qualitative data made available through smart application that gives service recipients three options to express their happiness and satisfaction about government services. This application will be available at service points or via smart virtual platforms that provide the services through the Internet.
In the first phase of the ‘Happiness Meter’, it will be gradually extended to all government departments over the next year. In the second phase, the Meter will apply to selected private sector companies to enrich the experience of visitors and tourists to Dubai and determine immediately their satisfaction levels across the points that offer services to them.
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