In times of war remember to... use mineral scrub? Garnier apologizes when donated IDF beauty packages spark controversy
Garnier's wartime beauty bags for the IDF went crazy on Twitter. (Shuttershock)
Beauty company Garnier has issued an apology after photos emerged of “girly” care packets containing a selection of its products sent to female Israeli soldiers.
Pictures of care packages made up of soaps, facial products and deodorants sparked a backlash when they were posted by Israel advocacy group Stand With Us on Facebook.
Images of female soldiers posing with products and the caption: “We are honoured [sic] to be delivering these "girly" care packages for our lovely female IDF fighters!” quickly went viral and saw many threaten to boycott the company.
Stand With Us said the products would allow soldiers to "take care of themselves" even while in combat.
The original post read: “Today's delivery of care packages was stocked with thousands of products for our girls protecting Israel. They even received facial soaps and minerals, so they can still take care of themselves, even while defending the country.
“Shout out to the Garnier Israel|גרנייה for the amazing donation of facial soaps, minerals and deodorants!”
The post has been shared over 22,000 times and saw many calling for an immediate boycott of Garnier products, with some posting pictures of products they were throwing away in protest.
- You can leave your helmet on: IDF ladies get naked
- Pictures: Israeli female soldiers post edgy pics on Facebook
- Throw your hijabs in the air like you just don't care! Thousands of Iranian women ditch their hijabs on Facebook
- You're so vain: Emiratis spend a whopping $300 annually on beauty products
- Face-veils aside: Saudi and Emirati women the vainest in the world