Dubai Investment Properties, one of the leading real estate developers in UAE, today announced that Effa is opening its flagship designer Abaya boutique at the Palm Strip Shopping Mall in Dubai. Effa promises to offer its customers with a whole new range of designer Couture Abayas, prêt-a-porter line and fashion accessories. Effa will be joining several other well established high-end brands at Palm Strip Mall on 7th June 2011.The opening of the new showroom in Dubai is in line with Effa's expansion strategy for the Middle East region.
A fashion graduate from United Kingdom, Effa Al Dabbagh, is a renowned Saudi designer based in Dubai. Inspired by the latest urban trends of contemporary design from the West and combining extravagant Arabic fashion, Effa will promote an entirely new line of Couture Abayas, stylish ready to wear line and fashion accessories, which are designed for a diverse target group including Arabs and all the expatriates in the region. Her fine eye for design and complimentary form will be reflected in the new store showcasing a wide range of elegant Abayas, Sheilas, and Scarfs along with trendy garments and fashion accessories.
“We at Effa, offer our exclusive designs to dress up all those very feminine, classy, independent, modern women, who want their Abayas and clothing to reflect their personality whilst keeping their cultural identity. Effa shall be a complete luxury shopping experience for our élite clients. Our Abaya Couture line has its unique flattering cuts with minute attention to details, and is made with exclusive French and Italian silk fabrics. At the day of our launch, we shall be introducing, a limited edition of handmade “Effa-Made in Italy” ladies clutch bags, made out of finest exotic leathers. The ready to wear collection is very trendy and upmarket with the cuts to appeal to all the stylish women across the region.”-says Ms. Effa Al Dabbagh, the designer and the owner of the boutique.
Speaking on her choice of location for her boutique, Ms. Effa Al Dabbagh, the designer and the owner of Effa says, “We chose Palm Strip Shopping Mall at Jumeirah for our flagship store because of its central location. With its relaxed ambience, great footfall, ample parking and easy access, it is an ideal place keeping in mind the convenience of our clients.”
Since it’s unveiling in 1999, Palm Strip Shopping Mall has been one of the most popular and favourite shopping destination in the Jumeirah area. With its trendy architectural style, carved terraces, beautiful green landscapes, branded shops, selected food outlets and open air cafes, the mall is a perfect blend of the style and sophistication. Palm Strip Shopping Mall has been home to flagship stores of high profile, well-established brands and Effa is the latest to establish its showroom here.
“We are glad to announce that Effa has chosen Palm Strip Shopping Mall for their élite boutique. We welcome them with our full support, services and facilities to ensure their success. Effa, with its vast collection of stylish, exuberant yet elegant clothes promises to become a new fashion hub for our female clients. The trendy boutique is a perfect fit into our existing tenant mix.”- says Mr. Deepak Chawla, Operations Manager at DIP.