Taste of Dubai food & music festival
In line with its ongoing commitment to provide customers with exclusive privileges, Emirates NBD, a leading bank in the region, announced today the launch of a special dining programme featuring more than 350 restaurant brands. The launch of the new programme named “Bon Appétit,” fittingly took place at this year’s Taste of Dubai food & music festival.
Emirates NBD is also one of the main sponsors of Taste of Dubai, which is the country’s only food festival, now in its fourth year. The event, which takes place from March 3 - 5 at Dubai Media City, is about all things culinary. Whether it is sampling dishes from around the world, watching celebrity chefs in action or taking cooking lessons, the festival brings together a shared passion for food. Other activities include plenty of live music, the “Kids Zone” and the “Unwind lounge”.
Launched at this year’s festival, the new Emirates NBD dining programme also caters to food lovers throughout the year by providing exclusive discounts at over 350 restaurants in the UAE. In addition cardholders will enjoy 20 per cent off Taste of Dubai tickets when purchased online.
“As a melting pot of diverse nationalities and cultures, Dubai boasts the most extensive menu of dishes from all corners of the globe,” said R. Sivaram, Senior Vice President and Cards Business Head, Emirates NBD. ‘Today’s announcement enables our card holders the ideal opportunity to explore the wealth of international cuisine being showcased at Taste of Dubai, plus the chance to continue to enjoy eating out at special discounted rates throughout the year.”
“With the success of previous years, we are very excited in the run up to this year’s Taste of Dubai and are anticipating another fantastic event,” said Anju Chadda, Event Director, Taste of Dubai. “Partnering with the region’s leading bank, provides the festival with a wider community reach and encourages more people to come and join in the three fun-packed days of activities in celebration of food.”
“Dining out is one of the most popular pastimes in the UAE,” continued R. Sivaram. “It provides an ideal time to unwind and enjoy the company of family and friends. The new cardholder offers from Emirates NBD will ensure that enjoying food at this year’s festival will be no exception.”