Aswaaq has announced the launching of ‘Thimaar’, a subsidiary under aswaaq’s umbrella, as the new supplier of fresh fruits and vegetables. The announcement comes in line with recent statistics showing a 40% increase in the imports of fruits and vegetables in the years 2007 and 2008, and aims to ensure aswaaq’s strive to provide high quality and healthy products to its various customers.
Officials at aswaaq have revealed that Thimaar will start supplying fresh produce to aswaaq’s supermarkets in July and will be directly responsible for the consolidation, processing and pre-packaging of fresh produce. Thimaar will also source superior products through direct import as well as contribute to the local economy by supporting local farmers in the region.
“We are pleased to welcome Thimaar onboard as our main fruit and vegetable supplier and we look forward to maintain our growth as a company with them by our side. By further raising our standards, Thimaar will play a key role in increasing customer satisfaction levels and ultimately the development of aswaaq as a whole in Dubai,” said Abdul Al Basset Al Janahi, CEO and Board member of aswaaq.
Located in Ras Al Khor Industrial Area 2, Thimaar will be sourcing and selecting superior products from the local market, local suppliers, local farms and direct import. The company will operate under International procedures and processes, where fresh produce will be handled with extreme care and under the strictest hygienic conditions. Thimaar’s highly experienced team will develop concepts, packaging and a variety of products for the retail sector and will be working with the latest technology to ensure quality and maintain freshness of the produce.
In addition to supplying aswaaq supermarkets with fresh produce Thimaar also plans to distribute fruit and vegetables to various government bodies, hotels and restaurants in the UAE. To ensure the freshness and quality of the fruit and vegetable sector in Dubai, the Thimaar Distribution Centre will use some of the highest technology systems available to guarantee freshness and a higher level of quality.
“We are currently implementing the latest technologies available to ensure the elimination of every type of airborne bacteria, mould and fungi is essential for quality and freshness. With the recent HACCP certification that we received and the installation of the AiroCide system, we are looking forward to ensure maximum control of health and food safety standards in aswaaq and its subsidiaries like Thimaar,” said Affan Al Khoori, the assigned member for Thimaar
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Agriculture
