Bianco footwear, the European Fashion footwear retailer marks its debut in the region

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Bianco footwear, the European fashion and footwear retailer established in 1987, has set shop in the UAE with store openings at Ajman City Centre & Reef Mall, Deira. The brand is another addition to the Shoe Mart international brands which is part of the Landmark Group. The brand sets to expand its footprint in Dubai in the soon to be opened Mirdiff City Centre. 

Bianco has over 160 shops all over the Nordic coun¬tries and in the Faroe Islands, Russia, Germany, Egypt and Lebanon. Bianco’s fashion range for footwear and accessories for men and women redefine European culture, couture and fashion, by taking trends from the catwalk and convert them into trends on the sidewalk. Art, music, street fashion and underground culture in¬spire high fashion designers who transform their ideas into couture and prêt-a-porter on the catwalk. Bianco Footwear reflects what is hot in the international fashion scene.

Vaishali Soni – Brand Manager Bianco stated, “Bianco is a well established fashion brand in Europe and other fashion destinations across the globe, hence it only made sense to have this brand onboard for a fashion conscious Dubai. With 3 store openings in a span of six months; the brand product portfolio is set to attract and cater to locals and expatriates alike”.

The store formats are distinctively styled to match Bianco shoes and line of accessories, with strong connotations of colors and lamps. The chic interiors of the stores located in Ajman City Centre & Reef Mall will demonstrate great interest among shoe lovers encouraging visitors to appreciate the luxurious feel of its product range.

The store with launch with Bianco’s Autumn Winter season collection and a special introductory offer of 20% discount on all Footwear and accessories at both the Ajman City Centre & Reef Mall stores.