Emirates Fortune Group Launches Strategic Operations with AED 735 Million in Capital

Published February 21st, 2010 - 08:14 GMT

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Emirates Fortune Group (EFG) L.L.C, a newly-established holding investment company with interests in the UAE, UK, and USA, as well as North Africa, KSA, and Turkey, has recently announced the establishment of its headquarters in Dubai and the launch of its operations, stating a combined capital investment of AED 735 million from its senior partners behind it.

“Our goal is to create a wider range of globally-sourced, higher-yielding, alternative investment opportunities for our clients,” said Mr. Ghanem Al Mazroui, Chairman of EFG. “We are a tight-knit group of private investors who’ve established a successful business network in the UAE, and now we are ready to leverage our group investments to take on bigger opportunities.”

Starting with a strong, initial focus on development and construction in Turkey and with the help of its Turkish partners and subsidiary, EFG Turkey, EFG plans to create innovative, multi-class assets and investment opportunities globally.

“We see a lot of potential in the real estate market in Turkey and plan to use our GCC investment network and know-how to back up profitable projects,” Mazroui added. “We view Turkey as a first-class launching pad for further real estate asset-development in other strategic locations around the world.”

EFG’s other real estate subsidiaries include EFG Real Estate Investment - an independent real estate investment advisor and asset manager servicing high net worth individuals, family investment offices, private real estate funds, institutional investors and banks - and EFG Facilities Management - a property management company with a maintenance arm called Master Fixer, the combination of which provides comprehensive facilities support, and professional repair and maintenance services, to developers, landlords and tenants.

The group has also recently established an international law firm, EFG Advocates, which is headquartered in Dubai and has affiliate offices in the USA, Canada, the UK, KSA, North Africa and Iran, as well as a healthcare division, EFG Healthcare, which has tie-ups with top medical centres around the world.

EFG Healthcare has already partnered with renowned American and British medical centres to bring eight top plastic surgeons from London and Beverly Hills, Hollywood to Dubai - two of whom, Dr. Jason Diamond and Dr. John Diaz, can be seen in the popular cosmetic makeover series, “Doctor 90210”.
“We would be the first to bring elite surgeons from the USA and the UK to the Middle East,” said EFG’s CEO, Mr. Naser Muheyeldin. “The combined capacities of these plastic surgeons offer patients the full spectrum of innovations and cutting-edge techniques available in the world today, something we are very proud of.”
One of EFG’s first ventures was through its education subsidiary, EFG Education, which established The International Private School (TIPS) in Al Ain in 1990. TIPS won the award for best private school in the UAE in 2008, and from 2005 to 2009 received various awards each year for excellent performance from the Sheikh Hamdan bin Rashid Al Maktoum Foundation for Educational Excellence.

“Our business acumen has been tested abroad, and our professional relationships have developed over time and are forged in trust, which you can’t put a price on. We are sure that uniting our interests under one umbrella will provide exceptional results in terms of return on investment for our clients,” concluded Muheyeldin.