The International Investor today announced the global launch of selektpoints™, a global pioneer in EMV loyalty that offers the most rewarding and innovative coalition program for consumer, merchants and Landlord Banks™™.
TII Chairman Mr. Adnan Al Bahar initiated proceedings in typical fashion with a bold statement. “We are proud to announce the global launch of the revolution that is selektpoints™, an EMV loyalty program that offers cardholders a unique and rewarding proposition. “selektpoints™ offers a wide variety of premier shopping establishments where selektpoints™ cardholders can exclusively earn valuable selektpoints™ to redeem rewards, special offers and travel. You can earn selektpoints™ from any of the wide array of retailers worldwide that display the selektpoints™ logo. “We believe that this latest initiative compliments The International Investors’ Vision to be the leading regional non-bank financial services group, consistently delivering superior financial performance by dominating in high growth segments”. This exciting merchant coalition program is the most rewarding and innovative for end-users, merchants and Landlord Banks™. Offering a unique value proposition to debit/credit cardholders, selektpoints™ extends great aspirational rewards and unparalleled benefits to its coalition partners.
selektpoints™ has created a broad coalition of leading Landlord Banks™ from across the globe that allows them to customize their offerings for cardholders with a data centric approach and at the same time gives the merchants a global spread of cardholders.
Robert Buchan, CEO of selektpoints™, was keen to emphasize the key driving factors for the end-users of selektpoints™ cardholders. “selektpoints™” offers the most rewarding loyalty program with specific tailored offers, captured by a powerful custom Microsoft CRM, designed in line with their preferences and interests -- a breakthrough concept that will enable selektpoints™ customers to earn instant, fun rewards that offer extra value for free”.
“And getting started has never been easier. All cardholders activate their accounts online giving them the ability to participate in the selektpoints™ program to collect and redeem points”, he added.
selektpoints™ coalition partnership has the potential to transform the payment industry globally, drive more high-value business to merchants, pave the way for true growth for banks and deliver value to consumers. Other loyalty programs lack the sophistication of selektpoints™ and none of them can capture specific purchasing habits, especially when cash is used. Furthermore, the entire business model is now patent pending worldwide.
selektpoints™ software resides on a special chip installed in the EMV credit and debit cards of Landlord Banks™. With a single insertion both the financial and loyalty transactions are completed. The chip can also be enabled to create ‘programs within a program’ for merchant by merchant customization. Merchants have access to a global, world class CRM database, automated campaign generation and analysis. Cash payments can also be tracked using the program to ensure no customer information is lost.
“One of the key features about selektpoints™ that really sets us in a class apart is the fact that merchants can change their point’s value weekly, daily or even hourly to meet their business needs”, added Mr. Buchan.
“All these may seem like a lot to expect, but we have realized the same benefits outside the Middle East. Our geographical coverage is extensive and we have a great line-up of partners in every region of the world”.
That is already a very strong performance and it seems to be just the beginning for selektpoints™. The management is confident that once selektpoints™ EMV Loyalty rolls out on in the ME & GCC, the unique potential of the market will fuel growth -- a natural evolution of business and one that promises continued success.
