Vice Versa, the newly-launched smart chip card that rewards visitors to Dubai, is offering users up to 20% Card-Cash™ (cash-back reward shown in a Dirham value) onto the Vice Versa card when they shop, dine or enjoy entertainment and sightseeing in more than 250 of Dubai’s premium outlets. One lucky winner a week will find that they have 3,000 dirhams Card-Cash already on their smart chip to spend during the DSS.
To ensure that as many visitors as possible enjoy the benefits of the Vice Versa card, the company is distributing complimentary welcome packages to DSS visitors at key locations including major shopping malls in the city and to VIP visitors to Modhesh Fun City. Vice Versa cards are also distributed to visitors via tour operators and four and five-star hotels.
“We are proud to be a part of Dubai Summer Surprises and to be able to contribute by bringing DSS visitors a new and unique benefit. Since both DSS and Vice Versa are all about helping visitors get the most out of their stay in Dubai, we feel it is a great combination and reason for visitors celebrate the festival even more!” explained Kira Milan, Vice Versa’s Founder and Managing Director.
“However, at Vice Versa we consider all card users as winners. Even if they don’t find 3,000 dirhams extra spending money on their chip, all card users will make up to 20% of their purchase price back onto the Vice Versa card just by using the card in outlets. They can spend the Card-Cash instantly anywhere and on anything throughout the Partner outlet network,” added Milan.
DSS organisers estimate a 15-25% rise in visitors this year, compared to DSS 2006, with increased tourism from GCC markets including Qatar, Saudi Arabia, Kuwait and Oman. In addition to receiving cards via their hotels or tour operators, new arrivals keen to take advantage of the new visitor’s card can also request a complimentary Vice Versa welcome package including the Vice Versa Silver card by sending an SMS to 050 8583878 or by registering online at www.viceversacard.com.
The Silver card in Vice Versa’s welcome package is valid for one month, making it an ideal accompaniment to DSS. Frequent travellers to Dubai can upgrade their card to Vice Versa Gold card, valid for 2 years by logging onto viceversacard.com.
“Whether DSS visitors prefer to shop, dine, relax in one of our partner spas, or book a tour of Dubai, Vice Versa has more than 250 partner outlets that will enable them to make money while they spend money. DSS provides Vice Versa with an ideal platform to share the benefits of our unique programme with the thousands of visitors who will visit Dubai this summer,” concluded Milan.
NOTES TO EDITORS
Vice Versa is designed to meet the unique needs of the short term visitor:
• The Vice Versa card provides an average of 10% Card-Cash that can be instantly redeemed on anything, anytime within the network of 250+ Partner outlets
• Visitors can easily find a partner outlet in the guide listing (divided per shopping destination) and locate participating Partner outlets on the user-friendly map included in the Vice Versa Premium Guide.
• Card-Cash is displayed on the card in local currency and US Dollars.
• Vice Versa provides a hotline for card user queries - 365 days a year.
• There is no application form to be filled in. Conveniently, the card user simply presents the card in the first Partner outlet and starts to earn Card-Cash.
• The welcome package is complimentary and distributed via selected tour operators and travel service providers to 4 and 5 star hotel guests.
• By visiting www.viceversacard.com, visitors can request a welcome package that will be delivered to their hotel free of charge. After using the Vice Versa Silver card, visitors can upgrade to a Vice Versa Gold card via the website.
© 2007 Al Bawaba (www.albawaba.com)
