To celebrate the UAE National Day, du, the UAE’s new telecom operator, has announced a special one day promotion of 20% discount on all national calls, off-peak rates on all international calls and discounted SMS rates of 15 fils instead of 18 fils for local SMS & 45 fils instead of 60 fils for international SMS,. This limited time mobile offer will be valid on 2 December 2007 from 00:01 am – 11:59 pm.
Osman Sultan, CEO, du, said: ”On behalf of du, I would like to extend my congratulations and sincere regards to President of the UAE H.H Sheikh Khalifa bin Zayed Al Nahyan, H.H. Sheikh Mohammed bin Rashid Al Maktoum Vice-President and Prime Minister of UAE and Ruler of Dubai as well as all Emiratis and UAE residents on this special occasion."
“We are proud to be a national company and are fully committed to serving the UAE and playing a significant role in its growth and development. This special promotion is a simple but sincere gesture from du to celebrate our nation’s national day with our valued customers.”
About du
du, the new telecommunications company in the UAE, launched mobile telecommunication services on 11 February 2007 across the UAE in addition to internet and pay TV services in some of the free zones of Dubai. Call Select, the first of du's nationwide Fixed line services for voice telephony, was launched in July 2007.
Among du’s many firsts is its historic Number Booking Campaign for both individuals and business, Pay by the Second billing system, Mobile TV, Mobile Payments, first of its kind ‘WoW’ recharge card (which offers customers the choice between more credit and more time) and Self Care. du business offers include Closed Business User Group and preferred International Destinations.
du’s retail network, currently numbering 16 du shops located in strategic locations across all emirates, was launched on 25 February 2007, supporting the delivery of du services to customers.
du is 40 percent owned by the UAE Federal Government, 20 percent by Mubadala Development Company, 20 percent by TECOM Investments and 20 percent by public shareholders. It is listed on the Dubai Financial Market (DFM) and trades under the name du.
du was recognised as the ‘Best Brand’ for its innovative branding and outstanding success at the Telecom World Awards Middle East 2007.
www.du.ae
© 2007 Al Bawaba (www.albawaba.com)
