BBC Arabic television now on E Vision in UAE
BBC Arabic has further extended its television availability in the United Arab Emirates thanks to partnership with the UAE-based cable TV platform, E Vision. Its news and information programming is now available to audiences in the Emirates via Channel 41 of E Vision.
This is the first local cable agreement for BBC Arabic television. The partnership with E Vision further reinforces the BBC’s multimedia presence in the UAE.
Simon Kendall, Head of Africa and Middle East Business Development, BBC World Service, said: “We are delighted that viewers in the UAE will be able to watch BBC Arabic on the E Vision platform. We have always had a strong and loyal audience to our radio and online services in the UAE. Through this agreement, our new Arabic television service is even more accessible to audiences in the country.”
Hosam El Sokkari, Head of BBC Arabic, added: “This is exciting news. The launch of our programming on the E Vision cable platform in the Emirates means further expansion of the BBC Arabic audience base in the Arab world. We know our viewers in the UAE – a key regional and international business hub - want excellent international news. With our unique experience of bringing the key issues of region and world to Arab audiences, we will deliver just that – and, in turn, involve our audience in an authentic dialogue on the issues that reflect their lives.”
© 2008 Al Bawaba (www.albawaba.com)
