Aujan announces Vimto Recipe Competition on iMatter
Aujan’s Vimto Cordial celebrates 100th Anniversary through online competition
Aujan Industries Co., the largest privately-owned beverage and Confectionery Company in the GCC, to commemorate the centennial of Vimto Cordial during the Holy month of Ramadan - has partnered with the popular women’s online community MBC4’s iMatter to create an online recipe competition. The most innovative recipes will share prizes worth US$10,000. Members of the online community iMATTER can submit their recipes on: www.mbc.net/imatter along with images. The competition will run from September 1-30, 2008 and winners will be announced on October 12, 2008.
As a traditional drink enjoyed by millions, Vimto Cordial comes into a special light during Ramadan in celebration of its 100th anniversary. A tradition passed from one generation to the next, it has become part of the rich heritage linked with the sacred month. The fruit-flavored Vimto Cordial is an inspiration for sweet gatherings and as the first step of breaking fast at Iftar. Vimto Cordial is steeped in the hearts and minds of people as a time-honored Ramadan ritual, which Aujan Industries is proud to have been a part of for the past 82 years.
To learn more about the competition, how to participate, and eligibility, log on to: www.mbc.net/imatter.
© 2008 Al Bawaba (www.albawaba.com)
