Leading insurance group, RSA, has announced a strategic alliance with the leading national airline of the UAE, Etihad Airways, the national airline of the United Arab Emirates. The move follows a string of recent successful affinities established by RSA.
RSA has worked closely with the airline to develop a product that offers extensive personal insurance coverage at an affordable rate. Etihad Guest Members can now purchase insurance online, through RSA’s online portal, www.rsadirect.ae, and obtain quotations for eight personal lines products, including motor, home, travel, medical, personal accident, yacht, pet and golf.
Etihad Guest, the award-winning loyalty programme from Etihad Airways, is designed to be more flexible and rewarding, allowing members to earn instant Etihad Miles on purchase of any RSA policy. These miles can be redeemed into tailor-made rewards, providing customers with a host of exclusive offerings.
“We are pleased to enter into this alliance with Etihad Airways and are confident that we will add significant value to its customers. RSA has developed a superior reputation for providing expertise and professionalism and we will continue to do so without losing sight of our strong commitment to quality and convenience”, said Rakesh Nayar Head of Sales & Distribution, Personal Lines at RSA.
“We are looking forward to working with one of the industry’s fastest-growing and innovative airlines and to be given the opportunity to offer what we believe to be one of the best personal lines insurance products in the market to Etihad customers”.
RSA Middle East, Insurex Middle East General Insurer of the Year for the second year running, has recently established a number of successful affinity schemes with
leading brands across the UAE, including Better Homes, Emaar, Volkswagen and Goodhealth.
Peter Baumgartner, Etihad Airways’ executive vice president marketing and product, said: “Etihad Airways is pleased to welcome RSA as the latest partner on board our award-winning loyalty programme. We believe that there is a natural fit between our two businesses, both powerful brands which seek to offer their respective customers top quality service and products.”
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About RSA
With an almost 300 year heritage, RSA is one of the world’s leading multinational quoted insurance groups. It has the capability to write business in over 130 countries and with major operations in the UK, Scandinavia, Canada, Ireland, Asia and the Middle East and Latin America. Focusing on general insurance, it has around 22,000 employees and, in 2007, its net written premiums were £5.8bn.
For more information on RSA, please visit the website: www.rsagroup.com
About Etihad Airways
Etihad Airways is the national airline of the United Arab Emirates based in the UAE’s capital, Abu Dhabi. Currently Etihad offers flights to 48 destinations in the Middle East, Europe, North America, Africa, Asia and Australia. The airline presently has a fleet of 39 aircraft which will increase to 42 by the end of the year.
© 2008 Al Bawaba (www.albawaba.com)
